CV

Greg Neal
Executive Leader, Content + Creative
Broadcast / Streaming / Digital Transformation / Network Launches / Organizational Leadership
nealjgn@gmail.com / linkedin.com/in/gregneal

Executive summary

Executive creative leader with more than 25 years of experience launching television networks, building nationally recognized media brands, and leading transformational marketing and creative initiatives across broadcast, streaming, FAST, digital, podcasts and emerging platforms. Proven success guiding cross-functional teams, managing multimillion-dollar budgets, building strategic partnerships, driving revenue growth, and leading organizations through periods of innovation and change. Recognized with more than 70 industry awards for creative excellence while helping launch eight television networks.

Executive career highlights

Launched eight national television networks including OWN: Oprah Winfrey Network, Pac-12 Networks, Food Network, HGTV and more.
Built and led organizations of up to 65 professionals.
Grew production revenue from $2.5M to $21M annually at Omnicom (The Marketing Arm).
Managed multimillion-dollar budgets including a $7.5M launch budget for Pac-12 Networks.
Helped secure $22M in venture funding while leading go-to-market strategy at Didja.
Recipient of 70+ industry awards including Broadcasting & Cable Brandbuilder of the Year.

Professional experience

Current

SVP, Envoy Media / Merit Street Media, Dallas, TX
Provided executive leadership for brand strategy, marketing, creative services, audience development and multiplatform content across broadcast, streaming, FAST, podcast and digital platforms (Dr. Phil's Media Platform). Partnered with executive leadership to align programming, news, marketing, distribution and business operations while leading organizational transformation and audience growth initiatives.

2016 to 2023

EVP, Content Development, The Marketing Arm (Omnicom), Dallas, TX
Built and led a new branded content division for a $120M agency. Grew production revenue from $2.5M to $21M. Built a 65-person multidisciplinary organization producing 1,000+ annual content assets, and helped secure over $10M in new business through executive client relationships and strategic pitches.

2013 to 2016

VP, Marketing / Brand, Didja, Los Altos, CA
Led marketing, brand strategy, partnerships and go-to-market planning for an emerging next-generation Silicon Valley digital television app. Helped raise $22M in venture funding and established strategic partnerships with Pac-12, Sports Illustrated and Bleacher Report while positioning the company at the intersection of broadcasting and digital media.

2012

SVP, Marketing & Creative, Pac-12 Networks, San Francisco
Directed launch strategy, marketing, creative services and audience development for the conference's seven-network television platform. Hired and developed the launch team (creative, production, research, marketing). Managed a $7.5M budget and collaborated with conference leadership, universities and distribution partners.

2009 to 2011

VP, Creative, Oprah Winfrey Network, Los Angeles
Helped launch OWN by leading integrated marketing, creative operations and cross-functional initiatives supporting brand development, programming launches and audience growth.

2007 to 2009

Chief Creative Officer, Grayscale Creative, Los Angeles
Co-founded a Los Angeles creative marketing agency focused on entertainment media. Developed creative strategy and assets for clients such as Weather Channel, Discovery Networks, Disney Channel and more.

2001 to 2007

VP, Creative Marketing, Scripps Networks (now Discovery), New York, Los Angeles and Nashville
Led marketing and creative strategy across multiple national television brands including HGTV and Food Network. Played key roles in launching new networks across four major markets, and received Broadcasting & Cable's Brandbuilder of the Year award for the Food Network rebranding.

Prior experience: Fox (L.A.), ALP Agency (L.A.), KXAN TV (Austin)

Education

B.A., Government, The University of Texas at Austin
Omnicom University, 2-year Senior Management Program in Boston, MA, in partnership with Harvard Business School

Awards

Recipient of over 70 industry awards for broadcast design and marketing. Select list:

Broadcasting and Cable "Brandbuilder of the Year," Food Network
BDA "Overall Package Design," Fine Living Network
CTAM "HGTV Launch Promotion"
Promax "Sony International AXN Network"
Worldfest Houston Gold, "Buffy the Vampire Slayer"
Telly Gold, "BMW Films / Fine Living"

Guest lecturer

Portfolio Center (aka Miami Ad School), 2003
OTIS School of Design, 2004
Texas State School of Mass Communication, 2010

Leadership expertise

Creative Direction / Organizational Leadership / Broadcast & Streaming / Digital Transformation / Audience Development / Brand Strategy / Revenue Growth / Budget Administration / Team Leadership / Change Management / Public Speaking

Leadership approach

I've always been energized by building what's next. Whether launching new networks, transforming organizations, or creating new content ecosystems, I thrive at the intersection of creativity, strategy and innovation. My leadership philosophy is simple: bring talented people together around a bold vision, move quickly, embrace change, and create work that earns attention, builds community, and drives meaningful business results.